That’s the motto of over 80 KULT stores spread all over Europe, and here too we take it literally. On approximately 800 m² of floor space you will find all the most sought-after labels including George Gina & Lucy, Canada Goose, Khujo, Better Rich, Parajumpers, Blauer USA, Eleven Paris and Superdry, as well as newcomers and small labels like Smashed Lemon, Poolgirl, AX Paris and Aiki.

The product range is aimed at a fashion-conscious target group that loves to experiment. New labels from the USA are regularly sourced: Jeans, casual and street wear for men and women, combined with high fashion items and accessories. From lower-price brands to well-known denim suppliers such as Replay, Diesel and Hilfiger Denim all the way to premium brands such as Peuterey – the KULT store has something for every budget.

Extravagant and cool – that also applies to the new store’s interior design. Warm wood and comfortable leather form a contrast to steel beams, concrete and colourful LEDs. The carousel in the middle of the store is a real eyecatcher.

By the way: at www.guna.at the latest fashion trends can also be bought online.

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