Action – The biggest in low prices
Action originated in the Netherlands and is a rapidly growing international non-food discounter with over 28,000 employees and more than 700 branches in the Netherlands, Belgium, Germany, France, Luxembourg and Austria. Goods are delivered to the branches every day from the company’s three distribution centres in the north and south of the Netherlands and near Paris, France. The international headquarters are in Zwaagdijk in the Netherlands.
We sell over 6,000 different products, chiefly non-food. When starting the business in 1993, the founders had the aim of surprising their customers with a varied and ever-changing range and outstanding value. This objective has remained the same ever since. The combination of a pleasant shopping environment and friendly staff makes Action a unique retail concept.
Action is growing rapidly. This applies to its turnover as well as its success and the number of shops and employees. Wherever we open a store we give the local economy and labour market a boost. And we aim to continue growing in Europe.